Public attention to air pollution is increasing. Attention is also directed towards finding solutions to reduce air pollution. One solution to reduce pollution is to reduce exhaust emissions from motor vehicles. One of the players in the vehicle exhaust emission reduction product industry, Hasgara, has innovated by producing AdBlue®. Founded by Rama Nugraha and Genta Ginanjar, the company is committed to quality and sustainability with the AdBlue® license.
Rama and Genta also show their commitment to meeting increasing market demand with an annual production capacity currently reaching 10,000 tons. One of the keys to Hasgara’s success is its focus on market expansion. Through a well-planned distribution and marketing strategy, Hasgara has succeeded in reaching various market segments.
Social Initiatives and Sustainable Environmental Management
Hasgara has established strategic partnerships with stakeholders including the government, various automotive industries, and other business partners. Hasgara expands its product reach to various industries. It also raises awareness about the need for AdBlue® in these sectors. Rama said that his party carries out its socially and environmentally responsible business practices by prioritizing environmental sustainability, workplace safety, and the welfare of the community around the company’s operations. This includes but is not limited to, efforts to reduce carbon footprints, responsible waste management, and involvement in social initiatives that support the surrounding community.
Socially and environmentally responsible business practices not only help strengthen Hasgara’s reputation but also play a role in building customer trust. Modern consumers are increasingly aware of the environmental impact of the products they use, and Hasgara’s presence as a company committed to sustainability provides significant added value, changing the perception of AdBlue® from just an additional product to an important element in efforts to protect the environment. In addition, Hasgara’s consistency in providing high-quality products and superior customer service has strengthened user trust. Hasgara continues to improve its AdBlue® production and distribution infrastructure to ensure stable and timely availability for customers.
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